What’s the deal with pop-up shops?

The pop-up shop is here to stay – first brought into the public’s conscience in the noughties, pop-ups aren’t a throwaway concept but a key part of a retailers’ core strategy.

The pop-up shop is here to stay – first brought into the public’s conscience in the noughties, pop-ups aren’t a throwaway concept but a key part of a retailers’ core strategy. It isn’t just large international companies that flock to the high street with temporary stores, independent retailers and start-ups all see the benefit of “here today, gone tomorrow” shops.

What is a pop-up shop?

Pop up shops are always temporary in nature – whether it’s only around for days, weeks or months. This temporary nature allows retailers to use a physical space to create a long-term, lasting impression with potential customers.

Pop up shops allow retailers to tell a brand story, deliver an immersive experience and connect with their customers on a level they might not have been able to before.

What are the benefits of a pop-up shop?


  1. Test a new revenue stream

In a time when retailers are closing stores, rents are rising, and online shopping is touted as killing the high street, a pop-up shop is a great way for retailers to “test the waters” in a relatively low-cost way.

  1. Engage customers offline

Despite the impression that online shopping is taking over, a recent report by I-AM found 74% of 18 – 35-year olds still prefer physical stores. Launching a pop up is a great way to engage shoppers offline, encouraging them to interact with a brand and products – something they wouldn’t fully be able to do online.

  1. Create urgency

People hate missing out and a pop-up shop creates the urgency required for customers to act. The limited time frame that a shop is there encourages shoppers to engage with a brand and products in a way retailers might not have experienced before.

  1. Market around trends

Trends are like the seasons, they change as quickly as they arrive. Using a pop-up shop allows retailers to market around a trend for as long as it’s around – think about the pop-up shops you see around September – October selling Halloween products and the stores selling calendars in December. Using this same concept allows retailers to open a store at the peak of a trend and move on before it’s over.

  1. Reach your customers

Pop-ups allow retailers to go where their customers are – reaching a demographic they might only have access to online or when they make the journey to their physical store. Choosing a location is important and using existing customer profiles allows retailers to pinpoint where they should “pop up”.

Pop-up shops not only have the potential to create a buzz around a retailer’s brand but also bring them new customers, make the existing ones more loyal and increase their profit.

Thinking about launching your own pop-up shop? Speak to Bluestones One’s Retail and Merchandising team about how they can help with all your merchandising needs.

You might be interested in

Jack Smith wins Employee of the Month for May

Jack consistently goes above and beyond, willing to take on any task with enthusiasm and professionalism. His ability to handle diverse responsibilities with precision and efficiency has earned him widespread praise from colleagues and clients alike.

Read More »

Emerging technologies reshaping retail merchandising

The retail landscape is constantly evolving, driven by technological advancements and shifting consumer behaviours. As we look towards the future, retail merchandising is poised to undergo a transformative revolution, propelled by cutting-edge technologies that promise to elevate the shopping experience and redefine the way products are presented and sold.

Read More »

Have a project in mind?

Every one of our solutions is tailored to each individual retailer and their requirements to ensure a seamless project delivery, whether that’s in one shop or across a full store estate.

We work with our retail customers to understand the skill sets needed for each project, then our Resource Team plan according to these needs.

Shelving in a store

High quality, reliable services

Bluestones One provide a high quality, reliable installation and merchandising teams to carry out relevant services for retailers across the UK, on-time and on-budget, creating value and using technology to deliver our customer-centric approach.