According to a report by the IGD, those born between 1992 and 1999 are replacing baby boomers as the generation with the most purchasing power and retailers need to be quick to react to these changes, particularly those in the food and grocery industry.
In comparison to other generations, 18 – 25-year olds expect more from their grocery shop – they want better products with more diversity, better prices, and improved services, along with wanting meaningful experiences and inspiration. But, how will post-millennial shopping habits affect store layouts?
“Post millennials” or Generation Z are one of the only generations prepared to spend money to save time – from purchasing pre-cut fruit and vegetables to using self-service checkouts, saving time is key for them whether they’re in the kitchen or in the supermarket. In order to future-proof their business, grocery stores should already be optimising their layouts to meet these needs and improve the shopping experience for Gen Z.
As the generation tipped to influence younger generations, putting effort into your store merchandising won’t only improve sales and brand loyalty now, but in the future too.