Superdrug – Derma Roll Out

Bluestones One supported Superdrug with their Derma Roll Out across 20 stores installing units and merchandising.

Summary

Bluestones One were asked by Superdrug to support and install their new Derma Roll Out across 20 stores in England and Scotland over a 4 week period. To install the units into the desired locations our teams were also asked to lift and shift or reduce down existing bays and re merchandise.

As we were going into store’s we also agreed to pick up and deliver additional cosmetic units and FSDU’s saving both time and expense for Superdrug.

Challenges

We chose our very experienced Merchandiser’s who understood the customer’s needs and sent them on their way. Due to time restraints on the first day the team’s had to collect the fixtures and fittings directly from the manufacturers before traveling to their first stores.

Installing and merchandising during store trading hours, brought its own challenges, but Bluestones showed professionalism and consideration around shopper’s and staff so not to cause any disruption. 

Results

The Derma Roll out was executed to schedule a great result achieved with positive feedback. By working closely with Superdrug and building relationships, Bluestones have continued to be awarded further roll outs across their estate.

We are extremely proud of our services we are able to offer and hope to continue to work with Superdrug for many more years to come. 

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