Case study:
George Clothing & Home Store
Bluestones One was proud to be selected by Asda George to support them with the delivery of the latest stand-alone George store in Lincoln. The project was to transform an existing Asda Living store into their 2nd new format George store. Working alongside other suppliers Bluestones One provided teams that worked both day and night to merchandise, work deliveries and execute the new planograms across all the general merchandise ranges. With just a 2-week window the teams worked over 20 deliveries, merchandised all stock, set up all the promotions and cleaned all shelving and stock ready for the grand opening.
Challenges
Asda George had approached this project differently to the last one by removing all the stock and storing it whilst the equipment and building works were completed and then returning the stock in phases ready to merchandise. This project required excellent communication between our teams and Asda to ensure we remained on schedule and that the deliveries came in for the correct zones, working areas at the right time. Our dedicated teams worked closely with all stakeholders, ensuring all parties completed their tasks on time and in line with all health and safety requirements.
Results
The project was successfully completed on time and within budget, with the store welcoming hundreds of customers on opening day. Both George Head office and instore teams praised the great work and the professionalism demonstrated by the Bluestones teams throughout. This project highlights Bluestones’ ability to deliver excellent store improvement programmes efficiently and at pace, supporting customers across all retail sectors.
