Case Study – Asda Yorkshire Rose Project

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2 December 2025

Summary

Bluestones One were proud to support Asda with their Yorkshire Rose Project, which focused on upgrading and improving the shopping experience in key stores close to their Yorkshire heartland. We supported the merchandising moves at Pudsey, Kingswood Hull, and York, working closely with the Asda store teams and contractors to implement the required changes. Our passionate teams worked through the nights over a 5-week period to deliver this fantastic new concept to Asda customers.

Challenges

The considerable transformation required close collaboration with both the stores and contractors to deliver each nightly phase without disrupting store operations or impacting customers. When issues or delays occurred, the dedicated Bluestones team leaders engaged with the wider project team to develop solutions, overcome challenges, and ensure the projects remained on track.

Results

The Yorkshire Rose projects were completed on time and within budget, with very little disruption to customers. Both head office and stores praised the smooth rollout and the professionalism of the Bluestones teams. Early feedback is showing sales growth and reflects the strong collaboration between Bluestones and Asda. The project also highlights our ability to deliver large-scale changes in the grocery sector and lays the foundations for future expansion of the new concept across other stores in the Asda portfolio.

Get in touch

For more information about the comprehensive range of services offered by Bluestones One, please feel free to reach out to us at [email protected]

Meet Garry Leck: Lead Resource Co-ordinator

Tell us about your role at Bluestones OneI am the Lead Resource Coordinator and have been with Bluestones One for almost three years now. I started out in the field as a Merchandiser, then moved up to Team Leader before I got offered a permanent role within the office. I spend most of my time based in our North East office where we run a small team responsible for allocating the work to the field staff. On a day to day basis, we allocate the work and resources needed for each job site. How would you normally start your day at work?The start of each day is different and led by what has happened the previous night. The main priority is to resolve any day to day challenges or additional requests generated by the night teams. Once resolved we can move onto the planning of the following days and weeks. What does a typical day at work look like for you?A typical day is mainly dealing with enquiries generated on-site whilst trying to organise the following weeks. If we can get everyone into a job they like with people they enjoy working with, our job is made so much easier.

Employee of the Month – April

Each month we reward members of our team who have gone above and beyond their duties and earned Employee of the Month and this winner was chosen due to their dedication and work ethic. We’re delighted to announce that April’s Employee of the Month has been awarded to Kenny Hyland! Kenny has been awarded Employee of the Month for always working hard for his team, communicating well, and being a good listener.He understands the importance of maintaining our high standards and our objectives and works hard to make them happen. Kenny’s team leader, Brian Gudgin, has said: “Kenny will do anything to help the team to achieve its target. He is always willing to help anyone if they are struggling.“ A special mention also goes to Rob Hoyle and Shaun Burrows and Wayne Nealings who have also shown exceptional performance. Every Employee of the Month wins a £40 voucher – well done, Kenny! View all