Summary
Bluestones One were proud to support Asda with their Yorkshire Rose Project, which focused on upgrading and improving the shopping experience in key stores close to their Yorkshire heartland. We supported the merchandising moves at Pudsey, Kingswood Hull, and York, working closely with the Asda store teams and contractors to implement the required changes. Our passionate teams worked through the nights over a 5-week period to deliver this fantastic new concept to Asda customers.
Challenges
The considerable transformation required close collaboration with both the stores and contractors to deliver each nightly phase without disrupting store operations or impacting customers. When issues or delays occurred, the dedicated Bluestones team leaders engaged with the wider project team to develop solutions, overcome challenges, and ensure the projects remained on track.
Results
The Yorkshire Rose projects were completed on time and within budget, with very little disruption to customers. Both head office and stores praised the smooth rollout and the professionalism of the Bluestones teams. Early feedback is showing sales growth and reflects the strong collaboration between Bluestones and Asda. The project also highlights our ability to deliver large-scale changes in the grocery sector and lays the foundations for future expansion of the new concept across other stores in the Asda portfolio.
Get in touch
For more information about the comprehensive range of services offered by Bluestones One, please feel free to reach out to us at [email protected]
