Bluestone One at Asda Ashington was chosen to rejuvenate every area of the store’s sales floor space with extensive activity across 12 weeks.
We deployed multi-skilled split shift teams actioning merchandising relays and fixture moves throughout the full shop floor through the night, with further teams deployed through the day supporting the store colleagues and helping customers continue to shop as normal as the improvements are being made throughout the store.
With an extensive General Merchandising Department, there were a number of intricate merchandising solutions required. We wanted to ensure that through the first phase of this refit, availability of all lines were maintained at all times whilst also minimising disruption to customers’ shopping experience as the improvements to the store are being made over the 12 weeks.
The working relationship, communication and collaboration with the main construction team was essential to ensure the smooth phasing of fixture and merchandising moves throughout the 12 weeks.
This enabled all planned works to be completed in good time, which allowed additional support to the store colleagues to support the night fill replenishment, ready for the store to re-open with good levels of stock fill each day.