Lidl: 2.0 Remerch Project

Summary

Bluestones One’s Merchandising team has been supporting Lidl with their ongoing plan to deliver their 2.0 Remerch project to all stores across their estate. The aim of the project is to change customer perception of Lidl from being a ‘Top-up Basket shop’ to a ‘Destination Weekly’ shop.

Challenges

All work is usually carried out by Lidl’s in-house Remerch team, but as this was the biggest project they had untaken they needed an efficient solution to ensure it ran smoothly. Given the scale of the project and need for reliability, Lidl decided to outsource a large portion of the merchandising activity to create both a cost-saving solution and a consistent approach across the whole store estate. To do this, Lidl required a merchandising partner that could provide teams of 8 for 5 nights a week in each store. Bluestones One was the obvious choice to support them in 2018 and beyond.

Results

Each store to date has been delivered to the same high standard as the next. We use core teams giving Lidl a significant level of consistency across all stores delivered through this project.

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