Halfords: “Golden Eagle” Project

Summary

Halfords were looking to roll out the first part of a long-term plan to transform their estate, with over 450 stores involved in the project. They had two incumbent suppliers in place and felt a third was required. The Bluestones One management team had previously worked with Halfords and were a perfect fit for the retailer.

Challenges

The full store estate had to be completed before the Christmas peak trading period. Delivering a project of this size and scale in a relatively short period of time meant it was key that we worked closely with Halfords to fully understand their requirements and brief this across our teams across the UK and Ireland. The project completely “rebalanced” each store, freeing up space for key new ranges.

Results

Each of our store transformations was delivered to standard, on time and with excellent feedback across the board. We had put a plan in place from day one to upskill team members as the project progressed. This approach meant that if there was a need for Bluestones One to step in and support elsewhere, we were ready to do so and on more than one occasion did. This project is the biggest Halfords has undertaken across their estate and we were extremely proud to be a part of it.

Contact our merchandising team

Contact us

You can read our Privacy Policy HERE