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Case Study: Wickes

Summary

Bluestones One’s merchandising team supported Wickes in their latest new store project in Sunderland. The 25,000 square foot unit supports Wickes distinctive service model and new store format, with Sunderland marking the 144th store in their estate transformation strategy.

Making it easier for customers to shop, in addition to a wide range of products, they’ve introduced a Dulux in-store mixing service and a new outdoor project centre for landscape and garden jobs. Plus a 7,000 square foot purpose built Kitchen, Bathroom and Boutique Tile Showroom.

Sunderland really supports the digitally-led and service enabled proposition, with a designated ‘Smart Fulfilment’ area, with the storage of items picked by colleagues for home delivery, ready for collection by local carriers and dedicated Click & Collect parking bays, providing a more convenient digital shopping experience for locals.

Challenges

Wickes Sunderland required a merchandising partner that was able to efficiently and effectively support the new store set up, utilising trained and experienced teams that had worked within various Wickes stores previously. Our Resource Planning and Account Management teams worked hard to ensure that we met the needs of one of our key customers throughout the project.

Results

A fantastic looking new store delivered on time and within budget and a very happy customer!

Wickes: Leicester Relocation

Bluestones One’s Merchandising team supported Wickes in their latest relocation project in Leicester, supporting with the closure of their central Leicester store and the opening of their new store a few miles down the road in Wigston.

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Meet the team: Mark Goulding

Meet Mark Goulding: Senior Team Leader

Tell us about your role at Bluestones OneMy role as a Senior Team Leader involves managing teams of merchandisers who are completing anything from small range reviews to full store refits for various clients. How would you normally start your day at work?My day typically begins with reviewing the previous shift’s work, then allocating various projects to my team members. I would also be involved with store meetings and updating our clients on the progress of the review and any foreseeable issues. What does a typical day at work look like for you?A typical day would involve site meetings and making sure my teams have all the necessary information to complete their tasks. I also train new merchandisers the correct way of working as each client will have specific requests. Throughout the day I will spend time with each of my team members to find out their strengths and weaknesses so I can implement a plan of attack for the day. What do you find challenging?We come up against challenges each day and overcoming them is what I love to do. What do you enjoy?I enjoy the fact that each day is different, you never know what each day will

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