The power of POP displays
POP displays, or point of purchase displays, are everywhere – you’ll see them in smaller shops, family-owned retailers and larger, international companies. But, why are POP displays important?
POP displays, or point of purchase displays, are everywhere – you’ll see them in smaller shops, family-owned retailers and larger, international companies. But, why are POP displays important?
We know how important point of purchase (POP) installations are in a retail environment, which is why it can be really frustrating when something goes wrong with them or they are not working as effectively as they could be.
Why are POP displays important? POP displays or point of purchase displays are evident throughout retail stores today. They feature in smaller retailers, family-owned companies and larger, international retailers.