Lidl: 2.0 Remerch Project - Bluestones One

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9 November 2018

Summary

Bluestones One’s Merchandising team has been supporting Lidl with their ongoing plan to deliver their 2.0 Remerch project to all stores across their estate. The aim of the project is to change customer perception of Lidl from being a ‘Top-up Basket shop’ to a ‘Destination Weekly’ shop.

Challenges

All work is usually carried out by Lidl’s in-house Remerch team, but as this was the biggest project they had untaken they needed an efficient solution to ensure it ran smoothly. Given the scale of the project and need for reliability, Lidl decided to outsource a large portion of the merchandising activity to create both a cost-saving solution and a consistent approach across the whole store estate. To do this, Lidl required a merchandising partner that could provide teams of 8 for 5 nights a week in each store. Bluestones One was the obvious choice to support them in 2018 and beyond.

Results

Each store to date has been delivered to the same high standard as the next. We use core teams giving Lidl a significant level of consistency across all stores delivered through this project.

Meet Richard Jones – Operations Manager

Tell us about your role at Bluestones One I have been with Bluestones One for three years. I first started on the shop floor (in the field) where I would travel the country meeting new people and completing a variety of projects. I then moved into the resource team where my role was to put teams together for various clients, this involved making sure the skill set was right. I was also responsible for making sure the accommodation is right and making sure that we, as a business, got the basics right and the teams had the right tools to deliver the best service. I am now currently the Operations Manger which means I now have my own team within the office and manage colleagues in the field. This role also includes interaction with clients to ensure they have the faith in the business to consistently deliver their requirements. I have been in retail for over 20 years now and I have enjoyed every minute of it, the different places and challenges that the job role brings. There is no better job satisfaction than knowing our colleagues in the field deliver a high standard of service to our clients and

B&M: New Store Merchandising

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