Summary
Bluestones One were extremely proud to be asked to supply the Merchandising team to support the new concept “shop in shop” trial store for B&Q in ASDA Sheffield, Drakehouse. The B&Q trial concessions in ASDA stores will offer a range of paint (including paint mixing) as well as tools, hardware and other DIY essentials. Customers will be able to shop B&Q’s full range at diy.com and order selected items online for collection from the B&Q concessions.
Challenges
This trial store was delivered during the second UK Lockdown due to Covid-19, so social distancing and appropriate precautions had to be taken. Fortunately, B&Q were just as conscientious as Bluestones and ensured this was well managed. Managing stock in and out of a small-format store in a busy supermarket location presented some challenges but, collectively, everyone involved ensured this was a success.
Results
The store was delivered successfully in time for the opening with very positive feedback and, we are looking forward to seeing how this store performs and getting involved in future small-format stores. It was great to be involved in a project that saw two of our key customers working together.
