Summary
Bluestones One’s merchandising team supported Wickes in their latest new store project in Sunderland. The 25,000 square foot unit supports Wickes distinctive service model and new store format, with Sunderland marking the 144th store in their estate transformation strategy.
Making it easier for customers to shop, in addition to a wide range of products, they’ve introduced a Dulux in-store mixing service and a new outdoor project centre for landscape and garden jobs. Plus a 7,000 square foot purpose built Kitchen, Bathroom and Boutique Tile Showroom.
Sunderland really supports the digitally-led and service enabled proposition, with a designated ‘Smart Fulfilment’ area, with the storage of items picked by colleagues for home delivery, ready for collection by local carriers and dedicated Click & Collect parking bays, providing a more convenient digital shopping experience for locals.
Challenges
Wickes Sunderland required a merchandising partner that was able to efficiently and effectively support the new store set up, utilising trained and experienced teams that had worked within various Wickes stores previously. Our Resource Planning and Account Management teams worked hard to ensure that we met the needs of one of our key customers throughout the project.
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