Wickes: Sunderland


Bluestones One’s Merchandising team supported Wickes in their latest new store project in Sunderland. The 25,000 square foot unit supports Wickes distinctive service model and new store format, with Sunderland marking the 144th store in their estate transformation strategy.

Making it easier for customers to shop, in addition to a wide range of products, they’ve introduced a Dulux in-store mixing service and a new outdoor project centre for landscape and garden jobs. Plus a 7,000 square foot purpose built Kitchen, Bathroom and Boutique Tile Showroom.

Sunderland really supports the digitally-led and service enabled proposition, with a designated ‘Smart Fulfilment’ area, with the storage of items picked by colleagues for home delivery, ready for collection by local carriers and dedicated Click & Collect parking bays, providing a more convenient digital shopping experience for locals.


Wickes Sunderland required a merchandising partner that was able to efficiently and effectively support the new store set up, utilising trained and experienced teams that had worked within various Wickes stores previously. Our Resource Planning and Account Management teams worked hard to ensure that we met the needs of one of our key customers throughout the project.


A fantastic looking new store delivered on time and within budget and a very happy customer!

Contact our merchandising team

Bluestones One Merchandising has supported several of my projects over many years, these have included new store openings, refits and range change reviews.

New Stores are delivered over 9 days with £1.5m worth of stock merchandised and priced with 99% availability. Refits are over an 8.5 week period in which Bluestones will supply a high level of merchandising on both days and nights. The level of customer service given to valued customers within my business during refits is excellent.

The support from the management team during all projects is first class, always available and willing to help. They also give the teams continued training to grow and develop the skill set of the workforce.

I would be happy to recommend Bluestones to any business wanting to use them within the retail environment.

Barry - Senior Project Manager - Wickes

Our experience working with Bluestones has been a positive one. From the planning stage through to the first week of the project implementation, I have found everyone from Bluestones easy to work with and very professional. The team have delivered on everything they said during the planning stage, suggested ways to overcome potential issues and provided regular updates on progress to date. Having spoken to each of the stores where work has been completed, feedback is consistently good. Professional, safe and customer friendly are regular remarks received from store colleagues. My experience to date gives me confidence in Bluestones and their ability to continue delivering against the high benchmark they have set.

David – In Store Activation Manager – Dulux Decorator Centre

Bluestones have supplied and supported Halfords with Merchandising personnel since 2017 on various projects ranging from refurbishments, relocations and range reviews. Most recently they have helped us deliver the biggest project we have ever undertaken, a space and range project across the whole estate.
Their team leaders and merchandisers that work with us, are professional, well trained with a great skill set and deliver a first-class end product.
Their management team work closely with us to ensure they always understand our requirements. They supply us with core teams to give us consistent levels of service and are a good fit in line with our development programme. This programme can be very fluid and Bluestones are very flexible and can react very quickly to any change in line with this.

Steve – Investment Delivery Manager - Halfords

What I enjoy about working for Bluestones One is the travel and the ability to work in different environments and locations throughout the UK and Ireland. There are different challenges week in, week out and lots of opportunities to meet new people. There are also great progression opportunities – I joined the merchandising division as a Team Leader and now I’m a Senior Team Leader.

Craig - Senior Team Leader

Contact us

  • Accepted file types: jpg, jpeg, gif, png, pdf, doc, docx, Max. file size: 2 MB.
  • View our Privacy Policy here
  • This field is for validation purposes and should be left unchanged.