Shoppers

How shoppers are influenced by retail

With the advent of online shopping, it can be easy to believe that the high street isn’t important anymore – but in-store experiences far outweigh the digital world when it comes to influencing shoppers and increasing basket size. By using the psychology of smell, sight, touch and sound retailers have found they can positively affect how shoppers perceive a store’s product offering.

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How shopping habits have changed

From the birth of modern high street in the 1950’s to the rise of online shopping, the way that people shop has changed dramatically, and retailers have had to stay ahead of moving trends to ensure they don’t get left behind. But, how have shopping habits changed?

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The power of POP displays

POP displays, or point of purchase displays, are everywhere – you’ll see them in smaller shops, family-owned retailers and larger, international companies. But, why are POP displays important?

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Post millennial shopping habits

According to a report by the IGD, those born between 1992 and 1999 are replacing baby boomers as the generation with the most purchasing power and retailers need to be quick to react to these changes, particularly those in the food and grocery industry.

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