Why are POP displays important? POP displays or point of purchase displays are evident throughout retail stores today. They feature in smaller retailers, family-owned companies and larger, international retailers.
Shopping in the United Kingdom is worth an estimated £358 billion in 2016 and recent reports have indicated that in-store purchase decisions have increased by 90%. This is in spite of e-commerce which offers customers a different arena in which to shop. Point of purchase displays have shown to have a positive impact on sales volumes.