We know how important point of purchase (POP) installations are in a retail environment, which is why it can be really frustrating when something goes wrong with them or they are not working as effectively as they could be.
We’ve had numerous retail customers over the years who have used other POP installers initially. They’ve called us because they’ve not been installed properly, they look untidy and they’re not working properly.
After completing thousands of POP installations, we’re in a great position to advise on what a good POP installation looks like. Here’s our advice…
Why are POP displays important? POP displays or point of purchase displays are evident throughout retail stores today. They feature in smaller retailers, family-owned companies and larger, international retailers.
Shopping in the United Kingdom is worth an estimated £358 billion in 2016 and recent reports have indicated that in-store purchase decisions have increased by 90%. This is in spite of e-commerce which offers customers a different arena in which to shop. Point of purchase displays have shown to have a positive impact on sales volumes.