POP displays, or point of purchase displays, are everywhere – you’ll see them in smaller shops, family-owned retailers and larger, international companies. But, why are POP displays important?
Why choose POP displays?
POP displays have been used by retailers since the dawn of the high street to increase basket sale size, enabling them to display goods and special offers in a way that captures the attention of shoppers and encouraging them to pick up that “must have” product.
Traditionally, POP displays were found near the checkout, but as retailers have discovered the power of the POP they are slowly beginning to dominate more floor space as they are recognised as a successful in-store marketing tool.
The most powerful, and popular, form of POP is signage. Research has found that POP displays with signs outperformed displays without signs by 20%. POP display signs can take many forms, whether that’s hanging displays and posters or signage mounted on store shelves. As long as the signage doesn’t get in the way of shoppers, they’re a great way to draw attention to a new product, sales or seasonal items.
When you consider that 70% of purchases aren’t decided until a customer is in-store, it’s clear to see what impact something as simple as a POP display can have.
Making the most of POP displays
POP displays can be used in a variety of different and creative ways – some retailers set out dedicated POP areas in-store, creating an immersive mini store experience for customers, others use POP displays to welcome shoppers as they enter the store, prompting them to begin thinking about products they might not have considered.
POP displays can also act as a silent salesperson, answering shoppers’ questions and influencing their purchasing decision when the store is busy and staff are unavailable.
So, what are you waiting for? Get creative with your POP displays today.
To find out more about how we can help your in-store merchandising activity or POP management, contact us today.