Asda Ashington: Re-Fit Stage 1 General Merchandise
Bluestone One at Asda Ashington was chosen to rejuvenate every area of the store’s sales floor space with extensive activity across 12 weeks.
We deployed multi-skilled split shift teams actioning merchandising relays and fixture moves throughout the full shop floor through the night, with further teams deployed through the day supporting the store colleagues and helping customers continue to shop as normal as the improvements are being made throughout the store.
With an extensive General Merchandising Department, there were a number of intricate merchandising solutions required. We wanted to ensure that through the first phase of this refit, availability of all lines were maintained at all times whilst also minimising disruption to customers’ shopping experience as the improvements to the store are being made over the 12 weeks.
The working relationship, communication and collaboration with the main construction team was essential to ensure the smooth phasing of fixture and merchandising moves throughout the 12 weeks.
This enabled all planned works to be completed in good time, which allowed additional support to the store colleagues to support the night fill replenishment, ready for the store to re-open with good levels of stock fill each day.
Bluestones have supplied and supported Halfords with Merchandising personnel since 2017 on various projects ranging from refurbishments, relocations and range reviews. Most recently they have helped us deliver the biggest project we have ever undertaken, a space and range project across the whole estate.
Their team leaders and merchandisers that work with us, are professional, well trained with a great skill set and deliver a first-class end product.
Their management team work closely with us to ensure they always understand our requirements. They supply us with core teams to give us consistent levels of service and are a good fit in line with our development programme. This programme can be very fluid and Bluestones are very flexible and can react very quickly to any change in line with this.
Bluestones One Merchandising has supported several of my projects over many years, these have included new store openings, refits and range change reviews.
New Stores are delivered over 9 days with £1.5m worth of stock merchandised and priced with 99% availability. Refits are over an 8.5 week period in which Bluestones will supply a high level of merchandising on both days and nights. The level of customer service given to valued customers within my business during refits is excellent.
The support from the management team during all projects is first class, always available and willing to help. They also give the teams continued training to grow and develop the skill set of the workforce.
I would be happy to recommend Bluestones to any business wanting to use them within the retail environment.
Our experience working with Bluestones has been a positive one. From the planning stage through to the first week of the project implementation, I have found everyone from Bluestones easy to work with and very professional. The team have delivered on everything they said during the planning stage, suggested ways to overcome potential issues and provided regular updates on progress to date. Having spoken to each of the stores where work has been completed, feedback is consistently good. Professional, safe and customer friendly are regular remarks received from store colleagues. My experience to date gives me confidence in Bluestones and their ability to continue delivering against the high benchmark they have set.
What I enjoy about working for Bluestones One is the travel and the ability to work in different environments and locations throughout the UK and Ireland. There are different challenges week in, week out and lots of opportunities to meet new people. There are also great progression opportunities – I joined the merchandising division as a Team Leader and now I’m a Senior Team Leader.