Merchandising Case Studies

Lidl: 2.0 Remerch Project

Lidl: 2.0 Remerch Project

Summary

Bluestones One’s Merchandising team has been supporting Lidl with their ongoing plan to deliver their 2.0 Remerch project to all stores across their estate. The aim of the project is to change customer perception of Lidl from being a ‘Top-up Basket shop’ to a ‘Destination Weekly’ shop.

Challenges

All work is usually carried out by Lidl’s in-house Remerch team, but as this was the biggest project they had untaken they needed an efficient solution to ensure it ran smoothly. Given the scale of the project and need for reliability, Lidl decided to outsource a large portion of the merchandising activity to create both a cost-saving solution and a consistent approach across the whole store estate. To do this, Lidl required a merchandising partner that could provide teams of 8 for 5 nights a week in each store. Bluestones One was the obvious choice to support them in 2018 and beyond.

Results

Each store to date has been delivered to the same high standard as the next. We use core teams giving Lidl a significant level of consistency across all stores delivered through this project.

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Halfords: “Golden Eagle” Project

Halfords: “Golden Eagle” Project

Summary

Halfords were looking to roll out the first part of a long-term plan to transform their estate, with over 450 stores involved in the project. They had two incumbent suppliers in place and felt a third was required. The Bluestones One management team had previously worked with Halfords and were a perfect fit for the retailer.

Challenges

The full store estate had to be completed before the Christmas peak trading period. Delivering a project of this size and scale in a relatively short period of time meant it was key that we worked closely with Halfords to fully understand their requirements and brief this across our teams across the UK and Ireland. The project completely “rebalanced” each store, freeing up space for key new ranges.

Results

Each of our store transformations was delivered to standard, on time and with excellent feedback across the board. We had put a plan in place from day one to upskill team members as the project progressed. This approach meant that if there was a need for Bluestones One to step in and support elsewhere, we were ready to do so and on more than one occasion did. This project is the biggest Halfords has undertaken across their estate and we were extremely proud to be a part of it.

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Wickes: New Stores & Refit Activity

Wickes: New Stores & Refit Activity

Summary

Bluestones One were very proud to support Wickes across its full New Stores & Refit programme.

We were tasked with delivering installation and merchandising activity across 7 and a half weeks for refits and 10 days for new store activity. By utilising our experienced installation and merchandising teams, we delivered phased activity on time and on budget.

Challenges

Wickes required an experienced, people-focused partner to supply them with talented teams, improving standards across the estate and driving efficiencies. By establishing an excellent relationship with the customers at all levels, we were able to deliver “right first time” on every level of this project. This was delivered through investment in training and support to our teams to ensure they understood the high standards of this fantastic retailer.

Results

By working closely with Wickes and delivering results above the required brief, we have continued to be awarded further stores and get involved in more projects across the Wickes estate and the wider Travis Perkins group. With our continued focus on developing our teams and building relationships with our customers, we hope to be working with Wickes for many more years.

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